AI-Enabled
Creative Systems
I design systems that turn cultural insight, creator dynamics, and generative AI into scalable workflows.
Built for teams and creators operating across content, platforms, and entertainment.
Targeting AI-enabled creative, creator platform, and culture-driven product roles.
Campaign work spanning independent and enterprise initiatives
What I Do
My work sits at the intersection of AI tooling, creative strategy, and platform behavior. I focus on building systems that make creative output fast, repeatable, and reliable at real scale.
Experience Snapshot
Contributed to independent, mid-scale, and enterprise campaigns in music, film, and creator ecosystems, including projects connected to Grammy-nominated and chart-topping artists.
AI-Powered Creative Engine
System Design + AI Orchestration
Engineered a proprietary software platform that transforms creative briefs into scalable image and video output.
Engineered a proprietary software platform that transforms creative briefs into scalable image and video output. Built from scratch using a full-stack architecture.
Clients needed large volumes of organic content with specific creative direction.
Clients needed large volumes of organic content with specific creative direction. Manual production workflows could not meet speed, scale, or flexibility requirements.
Engineered a custom full-stack application to replace manual prompting and one-off creative workflows.
- Engineered a custom full-stack application to replace manual prompting and one-off creative workflows.
- Built an orchestration layer to automatically route creative briefs through multiple AI models for image and video generation.
- Developed a bulk ingestion feature allowing 500+ theme profiles to be processed via CSV upload in minutes.
- Coded a centralized gallery UI for real-time review, filtering, and selection of thousands of generated assets.
Ride the Trend
Independent cultural research and creator deployment system.
Built a cultural intelligence and creator deployment platform to understand how social algorithms respond to demand, replication, and search behavior.
Trend discovery was fragmented across platforms, making it difficult for creators and brands to understand what was gaining momentum.
Monitored replication velocity, engagement behavior, and comment patterns.
- Monitored replication velocity, engagement behavior, and comment patterns
- Validated trends using platform signals and search demand
- Traced trend origins, often identifying non-viral creators as early drivers
- Curated insights into clear, actionable summaries
- Identified and activated high-signal creators whose output aligned with emerging demand patterns
Selected Creator Outputs
Selected outputs from creators and editors operating within the Ride the Trend ecosystem to drive viral organic and cultural visibility for brands, artist and film releases.
Campaign Operations Dashboard
Operational Visibility + System Health
Thousands of posts were going live across multiple campaigns without clear insight into system health or failure points.
Thousands of posts were going live across multiple campaigns without clear insight into system health or failure points. When issues occurred, teams could not quickly identify where workflows were breaking down.
Centralized visibility into campaign delivery and fulfillment.
- • Centralized visibility into campaign delivery and fulfillment
- • Enabled quick identification of workflow failures
- • Allowed teams to compare performance and decide what to scale or pause
Faster Diagnosis
Rapid issue identification across active campaigns
Operational Response
Improved handling of increased campaign volume
Shared Truth
Unified source for campaign health optimization