Organic Distribution
Infrastructure
I build AI-enabled systems that convert audience demand into scalable, compounding organic reach through creator networks.
Music, entertainment, and media.
Campaign work spanning independent and enterprise initiatives
Bio
Most recently, I served as Co-Founder and COO of Floodify, a music-tech company focused on large-scale short-form content and distribution for music, entertainment, and media campaigns.
Across that work, Floodify distributed 2M+ short-form videos across TikTok and Instagram for campaigns connected to Universal Music Group, Warner Music Group, Sony Music Entertainment, and more.
Now I am focused on bringing that capability in-house for music and media teams.
“The next era of distribution belongs to teams that combine taste, speed, scale, and ownership of the feedback loop.”
Press
Selected coverage of Floodify’s work in organic distribution at scale.
Social Media Feeds, Chaotic Good, and Clipping
New York Magazine
Music, Authenticity, and Chaotic Good
The Atlantic
Geese, Outcry, and Phoney Virality
The Guardian
The Hottest TikTok Marketing Strategy: Burner Pages
Billboard
On Music and Virality
Haaretz
AI Is Creating a Digital World of Fake Talent and Fame
Washington Post
AI-Powered Creative Engine
System Design + AI Orchestration
Designed and built a proprietary software platform that transforms creative briefs into scalable image and video output.
Designed and built a proprietary software platform that transforms creative briefs into scalable image and video output, using AI-native development tools to architect a full-stack system.
Clients needed large volumes of organic content with specific creative direction.
Clients needed large volumes of organic content with specific creative direction. Manual production workflows could not meet the speed, scale, or flexibility required.
Built a custom full-stack application using AI-assisted development to replace manual prompting and one-off creative workflows.
- Built a custom full-stack application using AI-assisted development to replace manual prompting and one-off creative workflows.
- Designed an orchestration layer that automatically routes creative briefs through multiple AI models for image and video generation.
- Developed a bulk ingestion feature allowing 500+ theme profiles to be processed via CSV upload in minutes.
- Created a centralized gallery interface for real-time review, filtering, and selection of thousands of generated assets.
Ride the Trend
Independent cultural research and creator deployment system.
Researched and analyzed how social algorithms respond to demand, replication, and search behavior.
Trend discovery was fragmented across platforms, making it difficult for creators and brands to understand what was gaining momentum.
Monitored replication velocity, engagement behavior, and comment patterns.
- Monitored replication velocity, engagement behavior, and comment patterns
- Validated trends using platform signals and search demand
- Traced trend origins, often identifying non-viral creators as early drivers
- Curated insights into clear, actionable summaries
- Identified and activated high-signal creators whose output aligned with emerging demand patterns
Selected Creator Outputs
Selected outputs from creators and editors operating within the Ride the Trend ecosystem to drive viral organic and cultural visibility for brands, artist and film releases.
Campaign Operations Dashboard
Operational Visibility + System Health
Thousands of posts were going live across multiple campaigns without clear insight into system health or failure points.
Thousands of posts were going live across multiple campaigns without clear insight into system health or failure points. When issues occurred, teams could not quickly identify where workflows were breaking down.
Centralized visibility into campaign delivery and fulfillment.
- • Centralized visibility into campaign delivery and fulfillment
- • Enabled quick identification of workflow failures
- • Allowed teams to compare performance and decide what to scale or pause
Faster Diagnosis
Rapid issue identification across active campaigns
Operational Response
Improved handling of increased campaign volume
Shared Truth
Unified source for campaign health optimization